SMARTRAK geo-marketing portal.
How is it possible to define an audience calculation for a moving ad?
Produce metrics equivalent to standard media (fixed board, newspaper) audience evaluation?
Abilis Solutions delivered a secure geo-marketing solution known as SMARTRAK based on equipment mounted on-board a vehicle memorizing the GPS location. It is an on-line portal as well as a complex mathematical model to measure the audience of a mobile marketing campaign.
- Detailed impact analysis for each advertising campaign.
- Comparison between the audience of a mobile campaign and other traditional media.
- Ability to better select drivers and routes for the purposes of the campaigns.
- Visibility predictions of campaigns and mileage forecasts.
- Geo-marketing service offering a monthly investment below $10 a month per vehicle.
- Statistical reports to track the effectiveness of each campaign.
- Interactive maps showing density distribution and vehicle tracking.
- Association of drivers and campaign events.
- Pinpointing of the movements of a vehicle for specific campaigns.
- Self-serve capabilities for administrators and advertisers.
Technologies and partners
- JMAP, GPS, JAVA and PDAs.
- KHEOPS Technologies.