Project

SMARTRAK geo-marketing portal.

Challenge

How is it possible to define an audience calculation for a moving ad?

Produce metrics equivalent to standard media (fixed board, newspaper) audience evaluation?

Solution

Abilis Solutions delivered a secure geo-marketing solution known as SMARTRAK based on equipment mounted on-board a vehicle memorizing the GPS location. It is an on-line portal as well as a complex mathematical model to measure the audience of a mobile marketing campaign.

Benefits

• Detailed impact analysis for each advertising campaign.
• Comparison between the audience of a mobile campaign and other traditional media.
• Ability to better select drivers and routes for the purposes of the campaigns.
• Visibility predictions of campaigns and mileage forecasts.
• Geo-marketing service offering a monthly investment below $10 a month per vehicle.

Deliverables

• Statistical reports to track the effectiveness of each campaign.
• Interactive maps showing density distribution and vehicle tracking.
• Association of drivers and campaign events.
• Pinpointing of the movements of a vehicle for specific campaigns.
• Self-serve capabilities for administrators and advertisers.

Technologies and partners

• Linux
• Postgres
• JMAP, GPS, JAVA and PDAs.  
• KHEOPS Technologies.